Due to the effectiveness of SEO, it is widely accepted as the online marketing strategy. It brings many benefits to the business which includes Return on Investment, increased traffic, flourished brand credibility and increased site usability. But, in order to acquire the basics of this facility, the following five basic steps are essential:
Step 1: Defining the target audience
The first step of SEO is to define the target audience which further assists in the discovery of keywords. The idea of target audience facilitates the website owner in developing prioritized and relevant content. A lot of back-up data and specific reasoning is provided in the SEO strategy document to support the recommendation of the business owner. The keywords must be prioritized on the basis of target audience, keyword research and volume data.
Step 2: Finding the Keywords
The keywords are essential in SEO. The keywords must be relevant for the targeted audience which enables them to search effectively. In order to start the keyword list and discover the variations in business, a preliminary list of some keywords needs to be made. The keywords must be categorized according to the sections in the site. Then the list should be expanded and written in the order of relevance and priority. The list has to be updated at least once a month to keep up with the search trends. The categorized keyword data and search volume data can be collected through variety of different keyword tools. It is suggested to highlight the words which have high search volume.
Related Article: What is Google Search Console? SEO Article
Step 3: Discover about competitors
The easiest way to discover about the competitors is through Keyword Difficulty Tool. It provides the top competitors as well as extra insights with it. Maintaining the records of the top competitors will assist the website owner in knowing the targets in competitive dissection of the sites. For a competitive research, the user is required to find out every aspect which makes their competitors rank well. These aspects can be features, title tags, sentiments, tools, in-links, on-page, social visibility and traffic. The website owner has to conduct a comparison between these aspects of the competitors and his own by keeping the target market in mind.
Step 4: Build Keyword-Focused Pages
It is better to have multiple pages with the specific keywords and phrases. The keywords should be used to determine the number of web pages and the number of web pages also depends upon the number of products offered by the business and the locations of business. It also assists the prospects and customers in finding the product in search engine. Each web page includes the relevant content and pictures, links to pages to enhance the user’s experience to the site. Create the web pages and then rank them in order of importance. During the keyword search and optimization, the new pages have to be made and the existing ones are enhanced.
Step 5: Create a Link-Building Plan
Link building is the primary goal of off-page SEO and is also a factor which determines the ranking of web page. There are many different ways to attract inbound links to the website. Sharing the links of the website with others in exchange for the links to their sites is one of the efficacious processes to attract inbound links. Approaching the bloggers for guest blogging will help in establishing a link back to the own website. Using the own blog to post articles about the current affairs is another way to attract the inbound links.
Apart from blogging about current affairs, the website owner also has to keep updated with current trends and best practices. There are multiple online resources which help the user to stay on top of SEO news and changes.
Umer Ali is a SEO Consultant Pakistan and shares his experience on SEO blog. He loves writing about SEO, SMM, SMO and PPC.